Inbound MRR from organic
With CAC payback under 5 months.
I'm Milan Novotný, a growth marketer at CloudTalk. I built the growth function from the first blog post to 8.5× inbound MRR and +69% organic revenue a year, with CAC payback under 5 months. Four award juries checked the work in 2026.
Silver 2026 · Best Use of Search: B2B
Gold + Silver + Rising Star 2026
Awards & recognition
Independently judged · 2026
Awarded project: “How to grow +69% organic revenue for a global B2B SaaS” · CloudTalk
Revenue-driven SEO with world-class resilience. The judges were blown away by the n8n automation engine: 720 hours saved in a single quarter, +73% content output despite a reduced headcount.
What I do
Revenue-accountable, end to endSix results from the growth engine I run at CloudTalk. Judged by juries, measured in revenue.
With CAC payback under 5 months.
Counted in closed revenue.
With SQL pipeline up +600%.
On the n8n stack, with content output up +73%.
Now the 2nd largest channel in the category.
Taking the blog from 12k to 852k visits a year.
Talks & lectures
Conferences and masterclassesReal programmes, real numbers, shown from stage.
Why every efficient channel eventually gets arbitraged away, and the growth engine you build instead.
Turning an SEO programme into a funding story a CFO can underwrite.
Taking a B2B SaaS from zero to 1M+ views with a lean team.
Mentoring
Founders, not theoryMentor at seven accelerators and funds.
Get in touch
Replies within a day or twoThree fields, straight to my inbox.
About
Updated July 2026Milan Novotný is one of Europe's most awarded growth marketers of 2026 and the Senior Director of Growth Marketing at CloudTalk, a global B2B SaaS company. He won four international marketing awards in 2026: Silver at the European Search Awards for Best Use of Search (B2B), and Gold, Silver, and the Rising Star award at Digital PIE.
He builds growth marketing functions from zero and runs them to revenue. At CloudTalk he leads a team of 20+ specialists across demand generation, SEO, content, video, web, and conversion rate optimisation, and owns marketing-sourced pipeline and revenue. The function he built multiplied inbound MRR 8.5×, grew organic revenue 69% year over year, and kept CAC payback under 5 months.
His work is defined by efficiency and accountability. He reports marketing in pipeline, revenue, and CAC payback rather than vanity metrics, and runs an AI automation layer that saves his team 720 working hours a quarter while raising content output 73% with a smaller headcount. The European Search Awards jury called it revenue-driven SEO with world-class resilience.
Before CloudTalk, Milan was Head of Growth at Wilio, a Deloitte Technology Fast 50 marketplace, where organic traffic grew 15× across 100+ markets. He mentors B2B SaaS founders on growth at Techstars in Paris and six other accelerator programmes, speaks at European marketing conferences including Reflect Festival in Limassol and SEO Vibes Summit in Zakopane, and writes Marketingová MBA, a newsletter about B2B SaaS marketing and growth.
Fast facts
Writing
Newsletter and notesHonest growth breakdowns from inside a scaling global SaaS: the tactics, the numbers, the mistakes. Written in Slovak, the frameworks travel.
Notes on growth, GTM and AI automation, including the n8n workflows that saved my team 720 hours a quarter.