Fast facts
| Name | Milan Novotný (also known as Mino Novotný) |
|---|---|
| Role | Senior Director of Growth Marketing, CloudTalk, 2021 to present |
| Team | 20+ specialists across SEO, content, video, web and demand generation |
| Before CloudTalk | Head of Growth at Wilio, a Deloitte Technology Fast 50 marketplace; organic traffic grew 15 times across 100+ markets |
| Awards | European Search Awards 2026 Silver; Digital PIE 2026 Gold, Silver and Digital Rising Star |
| Mentoring | Techstars (Paris), Presto Ventures, DEPO Ventures, CzechCrunch Rise, AceON, Red Bull Basement, STU InQb |
| Writing | Marketingová MBA, a Slovak newsletter on B2B SaaS growth (Substack) |
| Languages | Slovak, English |
What changed at CloudTalk
| Result | Measure |
|---|---|
| Inbound MRR from organic | 8.5 times, with CAC payback under 5 months |
| Organic revenue | +69% year over year, counted in closed revenue |
| Blog traffic | From 12,000 to 852,000 visits a year |
| Marketing qualified leads | +800%, with sales pipeline up 600% |
| YouTube | From zero to more than 1 million views |
| AI automation (n8n) | 720 working hours saved in one quarter, content output +73% |
| Links earned | 1,000+ authoritative links, including coverage on HubSpot, Pipedrive, Zendesk, Monday.com and G2 |
| AI assistant traffic | A visitor from an AI assistant such as ChatGPT is worth about 12 times a visitor from social media |
The European Search Awards jury described the programme as revenue-driven SEO with world-class resilience.
Awards
| European Search Awards 2026 | Silver, Best Use of Search: B2B (SEO): Large. Entry: "How to grow +69% organic revenue for a global B2B SaaS". |
| Digital PIE 2026 | Gold, Performance (SEO). |
| Digital PIE 2026 | Silver, Performance (B2B). |
| Digital PIE 2026 | Digital Rising Star Award. |
Talks and lectures
| Reflect Festival, Limassol | "All efficient channels are dead." |
| SEO Vibes Summit, Zakopane | "How SEO raised €28M." |
| Masterclass | "Master YouTube SEO", taking a B2B SaaS channel from zero to 1M+ views. |
| Marketing Rulezz | (Slovakia), speaker profile: marketingrulezz.sk. |
| Also: GROWNi.sk, Doba digitálna podcast, Grow with Google, STU InQb, Skillmea. |
Published research
Milan Novotný maintains 52 marketing statistics pages on search, AI search, measurement and go-to-market, each sourced to the original publisher. The most read include digital vs traditional marketing statistics and ChatGPT vs Google search statistics.
FAQ
Who is Milan Novotný?
Milan Novotný is a marketing leader and the Senior Director of Growth Marketing at CloudTalk, a B2B SaaS company for business calling. He has led growth marketing there since 2021. The organic programme he leads grew organic revenue 69% year over year and won Silver at the European Search Awards 2026 and Gold at Digital PIE 2026.
What has Milan Novotný found about traffic from AI assistants?
In CloudTalk's data, a visitor who arrives from an AI assistant such as ChatGPT is worth about 12 times a visitor from social media.
How can I invite Milan Novotný to speak?
Email [email protected] or message him on LinkedIn.