Statistics · Sourced · Free to cite
Roundups quote roundups. These pages quote the publisher. Every number carries its year and its origin, and each page adds at least one figure computed here that you will not find elsewhere.
10 pages live. More ship through autumn 2026; each one is re-checked quarterly.
CTR by position, CPC and conversion benchmarks, zero-click and AI Overview data, where the money goes. 56 numbers, 22 primary sources, four computed here.
Response rates, postage and send costs, cost per response, acquisition cost and engagement data for both channels. 49 numbers, 19 primary sources, four computed here.
Payback periods, retainer costs, ROI benchmarks by industry and what organic traffic is worth at 2026 ad prices. 57 numbers, 26 sources, four computed here.
The US ad spend split by year, what TV, radio, print and out-of-home are actually doing, who consumers trust, and what a thousand people cost on each channel. 60 numbers, 28 primary sources, four computed here.
What content costs, what it returns, how long it takes to pay back, and why a third of marketers still can't measure it. 42 numbers, 19 primary sources, four computed here.
Adoption, budget share, ROI, deal size and alignment, with every vendor survey labelled and the famous numbers traced back to where they came from. 44 numbers, 16 sources, four computed here.
Cost per lead, break-even months, brand vs non-brand, budget split, invalid clicks and AI Overview damage. 42 numbers, 23 primary sources, five computed here.
Model adoption, the confidence gap, B2B journey length and touch counts, the dark funnel, cookie signal loss, and the return of MMM. 40 numbers, 20 primary sources, four computed here.
AI Overview click loss, which sources LLMs cite, how citation overlaps with ranking, referral share and what the original GEO paper measured. 43 numbers, 28 primary sources, four computed here.
Where a marketer's week goes, what AI actually gives back, budget and labour per head, and what the workload is doing to people. 47 numbers, 18 primary sources, four computed here.